SurveyMonkey Remakes Itself With Data-Driven AI
Why would the company synonymous with modern, simple online surveys want to fundamentally alter the way its surveys work and overhaul how its underlying platform functions? Why fix what isn't cleaved? The respond, according to SurveyMonkey President Tom Hale, is because the data revolution and a tectonic user shift toward mobile have changed the rules of the game.
"When we started tackling online surveys, it was a desktop world," said Hale. "The metaphors of survey taking were newspaper and a pencil. Today we get 3 million survey responses a twenty-four hours, and we're seeing 40 pct more users every year taking surveys on mobile. We wanted to reinvent the survey-taking experience, particularly around touch and mobile, tuned to where people are spending their fourth dimension and where users take high expectations for their feel."
This morning, SurveyMonkey announced a acme-to-bottom revamp of its unabridged platform. The company launched a redesigned user interface (UI) and responsive mobile survey-taking experience, and the new People Powered Data platform underlying its growing line of enterprise survey and analytics products.
The People Powered Information platform incorporates auto learning (ML) algorithms, tongue processing (NLP), real-fourth dimension analytics, and assay of SurveyMonkey's historical database of question and answer data into several new business-facing products: SurveyMonkey CX for user experience and conversion analysis, SurveryMonkey Employ for simplified applicant tracking and candidate management, and the upcoming SurveyMonkey Engage tool for human being resources (Hr) management and employee date.
This data also feeds into SurveyMonkey Genius, an AI engine inside the core SurveyMonkey experience that gives contextual question-by-question recommendations and appointment metrics for improving survey engagement and conversions. From a data standpoint, SurveyMonkey is substantially turning itself into a business concern intelligence (BI) tool.
"Companies are awash in data right now," said Hale. "Companies have more information than they've ever had, which makes it harder and harder to extract insights from it. SurveyMonkey has the biggest repository of people powered information—270 people answer a SurveyMonkey question every second—and nigh 20 years of expertise in asking questions and building technology to surface those insights, and then we experience like this is a natural evolution of the company."
Hale took PCMag inside the new products and redesigned feel to demo what the new SurveyMonkey can do.
SurveyMonkey'due south Mobile Facelift
Lauched today, SurveyMonkey'south new UI and survey-taking experience focuses on mobile simplicity and intuitive bear on and swipe-based blueprint. When filling out a survey on your smartphone, the survey now auto-scrolls and saves responses. You lot navigate to the previous or side by side question by simply swiping up or down. Hale said the thought is to keep users focused on one question at a fourth dimension in order to meliorate response rates. For the same reason, SurveyMonkey will now greyness out a question you've answered on desktop. According to Hale, SurveyMonkey has found in user testing that the redesign provides upwards to 12 percent higher completion rates and 8 percentage faster survey completion fourth dimension.
SurveyMonkey also launched a new Quiz Pro tool, an automatic quiz taking and scoring experience optimized for mobile. The company is touting Quiz Pro for employ in everything from corporate training and compliance to student testing.
Finally, SurveyMonkey has bolstered its integrations with some popular tertiary-party apps and services. The company launched a new integration with Facebook Messenger allowing businesses to poll directly in Messenger and get instant feedback. SurveyMonkey also improved its Slack integration to add a survey to a channel with a simple "/enquire" slash command and the responses you desire to list. You can share results in a channel and set up notifications for a particular survey. SurveyMonkey as well integrates with enterprise platforms including Salesforce and Tableau, among others.
Inside the Enterprise Product Stack
SurveyMonkey'southward business production portfolio volition exist made up of four tools: SurveyMonkey Audience, SurveyMonkey CX, SurveyMonkey Utilize, and SurveyMonkey Engage (to exist released later this year). Hale broke down the use cases and value for each equally part of the company's larger strategy of weaving its products and information assay into everyday business processes.
"Nosotros're investing heavily to make sure SurveyMonkey is woven into the entertprise cloth," said Hale. "We're trying to reduce the time from gathering and analyzing data to taking action on information technology."
SurveyMonkey Audience is essentially a real-time source of targeted survey data. Through a program called SurveyMonkey Contribute, the company recruits and incentivizes millions of daily SurveyMonkey users and website visitors to provide instantaneous responses to company surveys. The program matches businesses with people who are willing to spend a scrap of time to help their charities of choice and take surveys. L cents per survey goes to charities of respondents' choice, and businesses get quality information. More than importantly for the busineses, SurveyMonkey Audition gives yous the power to target an audience to answer a survey for y'all.
"Choose your country, region, basic demographics like age and gender, more avant-garde demographics similar race, teaching, religion, marital condition, employment, etc., and businesses can launch a survey to the SurveyMonkey website for select respondents that will beginning gathering demographics information in existent time," explained Hale. "We've had customers commencement a survey at the beginning of a meeting, and have responses past the end of it. Information technology's a great tool during something like a PR crisis when y'all want to know what people are actually thinking, really fast."
The two new products released today are SurveyMonkeyCX and SurveyMonkey Apply. CX is a tool for companies and teams to manage customer experience feedback and take action on it to improve a user experience. It consists of a suite of surveys to button out to customers at various stages in a product lifecycle, and feeding that data into interactive data visualizations run tongue processing for sentiment analysis on customer responses charted against Net Promoter Score (NPS), which measures client willingness to recommend a product.
SurveyMonkey Employ is geared specifically toward candidate-driven surveys. The tool helps businesses or other organizations collect, review, and select candidates for jobs, programs, or bookish grants and scholarships. The simplified survey format is designed to assist create forms for specific programs faster, and reduce reliance on onboarding.
The final product, coming afterward this year, is SurveyMonkey Engage. This is a tool for Hr departments to do essentially the aforementioned affair, but focused on employee feedback. Unhurt said the goal with Engage will be to help businesses measure employee feedback and satisfaction more regularly, and quickly pinpoint areas for organizational improvement, filtered by demographics data and by specific teams and office locations.
Powered By Data and AI
Hale stressed that all of these tools feed back into the People Powered Data platform. Underneath the cadre survey platform and all the enterprise products, SurveyMonkey is combining auto learning, NLP, real-time analytics, and SurveyMonkey's historical database of questions and survey benchmarks into what Unhurt chosen machine-enhanced enquiry.
"The calibration of the data we're collecting, and the categorization and automation engine nosotros have processing it gives us the ability to slice that information in fundamentally different ways," said Unhurt. "Then when we inquire if yous would recommend a product in a survey, it'south on a scale of 1-10. We can and so look at the clusters and patterns effectually that data. The NLP engine can score the responses for sentiment and sort them into categories, which show upwardly in the analytics we give you in CX and Appoint.
The most noticeable instance of this is with SurveyMonkey Genius. This new AI helper embedded inside the survey cosmos feel parses your question wording and survey structure, and acts every bit what Hale described every bit one-half information scientist/half survey bus to instantly judge how a survey will perform and give you lot question-by-question recommendations for how to ameliorate your survey to get together higher quality data.
"Nosotros accept an order of magnitude more than unpaid users than other survey platform. Nosotros can accept all the surveys in the globe and sort them past completion rates, then categorize them by common characteristics and encode those in a rules-based engine that says 'if this, so that.' Then we betrayal that in your survey creation feel with Genius," explained Unhurt.
"Nosotros're at the starting time of an AI step that's going to transform surveys. The People Powered Data platform will expect radically different iii or 4 years from now from how it works today, but that's the eye of the idea. We merely hired a guy who was Salesforce's first information scientist, and his job will be to find the kind of high-level AI and machine learning capabilities embedded in survey responses. Nosotros call up we tin can help organizations extract value from information in a way no 1 else tin."
About Rob Marvin
Source: https://sea.pcmag.com/facebook-messenger-for-iphone/16578/surveymonkey-remakes-itself-with-data-driven-ai
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